As architecture is one of the traditional ways in which knowledge has been passed from one generation to the next, the design of the Riserva Carlo Alberto bottle has been inspired by the architectural style prevalent in Turin. So evocations of Savoy culture can be appreciated in the bottle, such as the Palazzo Madama in the central part, evolving into Art Nouveau representations, so typical of Turin, in the neck and dome-like top of the bottle, and the sturdy colonnade of the Gran Madre di Dio in the lower part.
The Riserva Carlo Alberto label and wordmark, on the other hand, form a union with Art Deco, that is, an art form developed in other parts – and so, the meeting of cultures, the marriage of art forms.